Project Background

Project Background

Airtribe’s Daily Challenges feature had a low engagement and participation rate and a high abandonment rate. This feature is the upfront opportunity to convert participants into learners (customers of Airtribe).

Airtribe’s Daily Challenges feature had a low engagement and participation rate and a high abandonment rate. This feature is the upfront opportunity to convert participants into learners (customers of Airtribe).

Tools

Tools

Figma

Figma

My Responsibility

My Responsibility

User researcher, Product Designer

User researcher, Product Designer

Timeline

Timeline

Feb - Mar 2024

Feb - Mar 2024

Team Member(s)

Team Member(s)

Dhaval Trivedi: Stakeholder

Bonnie Simte: Lead Product Designer

Apurv Jain: Front-end development

Suyash Thakur: Back-end development

Chinmay Kunkikar: Front-end development

Tanish Dumawat: Community Manager

Dhaval Trivedi: Stakeholder

Bonnie Simte: Lead Product Designer

Apurv Jain: Front-end development

Suyash Thakur: Back-end development

Chinmay Kunkikar: Front-end development

Tanish Dumawat: Community Manager

Problem

Problem

How might we design daily challenges to be more engaging, keeping learners motivated and consistent throughout the challenge?

How might we design daily challenges to be more engaging, keeping learners motivated and consistent throughout the challenge?

Solution

Solution

We redesigned the challenge user flow and introduced a gamification element: gems. These gems are rewards, encouraging learners to stay consistent and complete the challenges.

We redesigned the challenge user flow and introduced a gamification element: gems. These gems are rewards, encouraging learners to stay consistent and complete the challenges.

**For better experience please view the below prototype in full screen.**

Outcome

Outcome

47% increase in the participation rate

47.7% increase in the retention rate

Target Audience

Target Audience

Airtribes target audience are it’s learners who are working professionals looking to upskill themselves or change the career path.

Airtribes target audience are it’s learners who are working professionals looking to upskill themselves or change the career path.

User Research

User Research

I collaborated with the community manager to understand how the challenges are conducted and to interview participants to understand why the learners would drop off in the middle of the challenge. Following are the research insights:

I collaborated with the community manager to understand how the challenges are conducted and to interview participants to understand why the learners would drop off in the middle of the challenge. Following are the research insights:

Lack of time and motivation.

Prefer spending free time with family over challenges.

Working professionals prioritize relaxation over participation.

Struggle to locate challenge questions when planning to practice later.

Usability Evaluation of the Previous Solution

Usability Evaluation of the Previous Solution

To understand the issues with the current system, I conducted a usability evaluation of the previous solution to identify the problems in how challenges are conducted. Following are the insights:

To understand the issues with the current system, I conducted a usability evaluation of the previous solution to identify the problems in how challenges are conducted. Following are the insights:

Manual Submissions

Submissions during the redemption period need manual review.

Submissions during the redemption period need manual review.

No Access to Past Questions

Learners can’t easily go back to past questions, which lowers engagement.

Learners can’t easily go back to past questions, which lowers engagement.

Stagnant Leaderboard

The leaderboard stays the same, discouraging learners who fall behind.

The leaderboard stays the same, discouraging learners who fall behind.

Manual Redemption Process

The redemption process requires a lot of manual tracking and effort.

The redemption process requires a lot of manual tracking and effort.

Competitive Analysis

Competitive Analysis

I explored direct/indirect competitors, including platforms like Duolingo and Hackerrank, to understand their challenge approaches and how they retain users. Insights include:

I explored direct/indirect competitors, including platforms like Duolingo and Hackerrank, to understand their challenge approaches and how they retain users. Insights include:

Streak-based motivation systems.

Highlighting unsolved questions for easy practice.

“Lives” systems to create urgency with limited attempts.

Constraints

Constraints

The project had a limited budget and workforce, so we couldn’t provide a solution for learners to solve questions directly on our platform. To address this, we opted to have learners attempt questions elsewhere and submit proof of their solutions.

The project had a limited budget and workforce, so we couldn’t provide a solution for learners to solve questions directly on our platform. To address this, we opted to have learners attempt questions elsewhere and submit proof of their solutions.

Features and Improvements

Features and Improvements

After brainstorming, we developed the following final solutions:

After brainstorming, we developed the following final solutions:

Introduction of Gems

Introduction of Gems

Gems replace manual redemption, allowing learners to earn 1 gem for every 4 consecutive submissions, with a maximum of 3 gems to maintain fairness.

Gems replace manual redemption, allowing learners to earn 1 gem for every 4 consecutive submissions, with a maximum of 3 gems to maintain fairness.

Visibility of Past Questions

Visibility of Past Questions

Learners can view past questions, but without gems, they cannot submit answers to ensure fairness.

Learners can view past questions, but without gems, they cannot submit answers to ensure fairness.

Leaderboard

Leaderboard

The leaderboard initially shows only the top 5 learners, with an option to view the top 10, preventing discouragement.

The leaderboard initially shows only the top 5 learners, with an option to view the top 10, preventing discouragement.

Certificate of Completion

Certificate of Completion

Certificates are awarded only to those who complete all challenges, ensuring participants stay committed.

Certificates are awarded only to those who complete all challenges, ensuring participants stay committed.

User Flow

User Flow

In the revised daily challenge process, users can view past missed questions, with submissions locked unless a gem is used. Gems are earned after 4 consecutive challenges and allow redemption of a missed question. The user flow remains similar until uploading solutions, where gems are required for missed question submissions.

In the revised daily challenge process, users can view past missed questions, with submissions locked unless a gem is used. Gems are earned after 4 consecutive challenges and allow redemption of a missed question. The user flow remains similar until uploading solutions, where gems are required for missed question submissions.

High-Fidelity Design & Design Rationale

High-Fidelity Design & Design Rationale

When designing the challenge process, I considered the states: onboarding, live, and over. For each, edge cases and states were outlined as shown below. For the final prototype, check out the solution section of this case study.

When designing the challenge process, I considered the states: onboarding, live, and over. For each, edge cases and states were outlined as shown below. For the final prototype, check out the solution section of this case study.

State I: Challenge onboarding

An information carousel guides learners unfamiliar with the platform through instructions.

State II: Challenge is live

1. Gems collector

4 states showing gem accumulation after consecutive submissions.

2. Challenge tracker

5 states indicating challenge progress with symbols for submitted, missed, and redeemed challenges.

3. Leaderboard

3 states showing 5 top learners, expanded to 10, to avoid discouragement.

4. Today’s question

4 states for pending, in-progress, submitted, and successful submission.

5. Past questions

4 states for viewing all, missed, submitted questions, and navigating from question row.

6. Past Question Page

6 states for attempting missed challenges, uploading solutions, submitting with gems, confirming gem use, successful submission, and insufficient gems.

State III: Challenge is over

Displays a certificate or progress based on attempts, with past questions viewable but not submittable.

Reflections

Reflections

This was my first internship project at Airtribe and a real-life UX project. It taught me how to handle edge cases and provided hands-on experience in preparing and conducting a developer handoff.

This was my first internship project at Airtribe and a real-life UX project. It taught me how to handle edge cases and provided hands-on experience in preparing and conducting a developer handoff.

©2025

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©2025

Work

Playground

About

Contact

Resume

©2025

Work

Playground

About

Contact

Resume