Project Background

Project Background

Airtribe started a YouTube series "Scale By Airtribe" which covers the Indian-Origin startups and how they scaled their business. In this project, I designed the YouTuvbe cover (See the image above this section), collaborated with other designers and video editors to create the storyboard of the script and designed frames for visual representation of the storyboard which was animated by the video editors.

Airtribe started a YouTube series "Scale By Airtribe" which covers the Indian-Origin startups and how they scaled their business. In this project, I designed the YouTuvbe cover (See the image above this section), collaborated with other designers and video editors to create the storyboard of the script and designed frames for visual representation of the storyboard which was animated by the video editors.

Tools

Tools

Figma, Adobe Illustrator

Figma, Adobe Illustrator

My Responsibility

My Responsibility

Graphic Designer

Graphic Designer

Timeline

Timeline

Mar - Jul 2024

Mar - Jul 2024

Team Member(s)

Team Member(s)

Navneet Sharma: Founder and Speaker

Vidhi Verma, Ashutosh Pant, and Karan Yadav: Scriptwriters

Abhijit Krishna: Creative Director and Video Editor

Bharthesh K, and Mohammad Sami: Video Editors

Bonnie Simte and Anoushka Shresth: Graphic Designers

Navneet Sharma: Founder and Speaker

Vidhi Verma, Ashutosh Pant, and Karan Yadav: Scriptwriters

Abhijit Krishna: Creative Director and Video Editor

Bharthesh K, and Mohammad Sami: Video Editors

Bonnie Simte and Anoushka Shresth: Graphic Designers

YouTube Cover

The goal of the YouTube Cover for "Scale By Airtribe" is to convey the message that using the platform we explain how startups scale their business. I showed the elements related to startups like brain for thinking and ideas, and the Rupee for profits and losses. To represent that Airtribe is the platform for product thinking, I represented the retro computer with the Airtribe's logo and a mouse pointer on the logo to convey that one can tune for product videos.

Behind the Scenes

The image represents the snippets of the frame design done on Figma (left) and storyboarding done using Notion (right).

YouTube Thumbnails that I Designed

YouTube Thumbnails that I Designed

Reel Thumbnails that I Designed

Reel Thumbnails that I Designed

Outcome

Outcome

Increase in YouTube subscribers by 73.81% in 5

months.

Reflections

Reflections

The project was completely creative. I learned how much effort and input are required for 1 video. The process was iterative until the video gained views and viewers converted into subscribers.

The project was completely creative. I learned how much effort and input are required for 1 video. The process was iterative until the video gained views and viewers converted into subscribers.